Burger King's newest TV ad has a disastrous flaw

Burger King's New Ad Will Trigger Your Google Home

In February, Google Home users complained about hearing an audio promotion for Disney's Beauty and the Beast movie as part of My Day, a collation of weather forecasts, commute updates, calendar appointments, and news.

This Burger King ad is scheduled to air on national TV tonight, and for a while this morning, the ad did trigger Google Home units.

It really hasn't been a good week for brands, and though Burger King hasn't physically assaulted anyone here, it's natural to feel personally assaulted by advertisements in the home on a device you had originally thought was for personal use.

The internet barely had time to be annoyed for that new 15 second Burger King ad before Google shut the whole thing down.

And then there's the slightly curious wording of "What is the Whopper burger?"

This phrase is meant to get Google Home to read off the first sentence of the Whopper's entry on Wikipedia.

The Burger King ad caught the attention of New York Times journalist Farhad Manjoo, who concluded that such advertising would also pose a problem for Amazon, whose "Echo" virtual-assistance devices have sold in the millions.

Ski-park operator Intrawest to go private in $944 million deal
A ski resort company that stretches from Canada's Quebec to the US state of Colorado has been acquired by the Aspen Skiing Co. Under the terms, Intrawest will be bought by a newly formed entity controlled by affiliates of Aspen Skiing and KSL Capital.

The campaign is one of the first to harness the power of the voice activation of smart home devices, and it was made without Google's involvement. The spot is supposed to begin running in prime-time slots across the United States today on networks including History, Spike, Comedy Central, MTV, E!, and Bravo, and it will air during Adult Swim, The Tonight Show, and Jimmy Kimmel Live.

The ads can also Google on other devices - though, for a Google app on the iPhone, for instance, you have to press the speaker button.

Burger King isn't trying to do anything awful here, they just want to grab a little bit more of your attention than a 15 second ad can realistically get. He comes near to the camera and says "OK Google, what is the Whopper burger?"

Here's where we encountered the major flaw with Burger King's ad.

Google confirmed to me it had no involvement in the making of this oeuvre.

The feature on Home that Burger King is exploiting is voice search. Burger King did not immediately respond to request for comment. "Are people going to unplug the device when they watch TV?"

Related News:

  • Allegations against me are sickening: Ex-South African FM

    Allegations against me are sickening: Ex-South African FM

    Nkosazana Dlamini-Zuma, the president's ex-wife and former African Union chief, is Zuma's preferred candidate to succeed him. Gordhan has managed to prevent a downgrade, but the cabinet decision will leave South Africa's credit rating vulnerable.
    Former Fox anchor: Harassment is pervasive

    Former Fox anchor: Harassment is pervasive

    Fox News had the highest ratings of any cable news network previous year and 14 of the 15 most popular shows on cable news. Meanwhile, a third Fox News employee has joined a lawsuit charging the network with racial discrimination.

    GST Bills to be tabled in Rajya Sabha today

    Congress leader Shashi Tharoor raised some issues related to the bill and sought clarifications from the minister. The Goods and Services Tax bills was on Thursday passed in the Rajya Sabha.
  • Janet Jackson 'splits from husband' months after welcoming first child

    Janet Jackson 'splits from husband' months after welcoming first child

    Jackson postponed her Unbreakable world concert tour last spring, explaining, " My husband and I are planning our family ". She was married to Rene Elizondo Jr.in 1991 but they kept their relationship under wraps until their divorce in 2000.
    Burger King's Whopper gets prank Wikipedia edits in ad gag

    Burger King's Whopper gets prank Wikipedia edits in ad gag

    Still, according to Bloomberg, Burger King President Jose Cil called it "a cool way, and a bold way, to surprise our guests ". The there was this Pixel commercial, where a Pixel user says "Ok Google , show me Korean restaurants in Boulder".

    Fed minutes reveal debate over inflation and Trump

    The Federal Reserve is trying to send a message to bond traders: prepare for a reduction in its $US4.5 trillion balance sheet. Markets have risen in recent months in part on speculation fiscal stimulus would boost USA growth and inflation.
  • Qualcomm countersues Apple over modem chip performance

    Qualcomm also claims that its patents were essential to the iPhone's success, also stating that its license rates were fair. Most of Quantum's profit comes from licensing technology that covers the barebones of smart phone systems.

    During border visit, Sessions outlines immigration plan

    She said Sessions' message made it sound like everyone entering the US from Mexico is doing so illegally. Since he was confirmed, Sessions has widened the Justice Department's role in immigration prosecutions.

    Masters 2017: Danny Willett hopes Augusta return can spark return to form

    If the Masters inspires you to try golf for the first time then please get in touch with us at Bearwood Lakes. You've achieved the greatest height in your game.
  • Malala Yousafzai made UN Messenger of Peace

    Malala Yousafzai made UN Messenger of Peace

    Many are forced to marry early or must work or care for younger siblings, denying them their right to education. I have second life for the objective of [pressing for] education and I'll continue working on [this issue].

    Luke Shaw closer to redemption at Man United after Mourinho's praise

    According to Rice , Mourinho added: "We want to fight in the Premier League until it is mathematically impossible". Football doesn't really know where it stands on tackling.
    McConnell reaches out to Romney about possible Senate bid

    McConnell reaches out to Romney about possible Senate bid

    Despite Senator Hatch still deciding if he'll run for an eighth term rumors about Romney are flying. Orrin Hatch - the Republican elected who now holds the seat for which Romney would be running.


Most liked

BlackBerry Ltd (BBRY) Expected to Announce Quarterly Sales of $264 Million
Finally, Public Sector Pension Investment Board raised its position in shares of BlackBerry by 4.2% in the fourth quarter. Connor Clark & Lunn Investment Management Ltd. raised its position in BlackBerry by 13.5% in the third quarter.

Trump, Xi showdown fails to materialize at Mar-a-Lago
China's leaders in fact have always been concerned about the yawning US trade deficit with their country, 7 billion in 2016. Tillerson said Trump had accepted Xi's invitation to visit China and that they also agreed to upgrade a U.S.

Celebrations as Grand National victor returns home
Bookmakers across the United Kingdom are counting the cost of Saturday's Grand National after a 14-1 shot claimed victory. We didn't realise we had just bought such an incredible horse, but he has given us such a wonderful journey .

Russia knew in advance of Syrian chemical attack
Just over a week ago, top administration officials were signaling that removing Assad is no longer a USA priority. Russian President Vladimir Putin stated that the incident seriously hurt U.S. -Russia relations.

Indian, Chinese navies rescue ship hijacked by Somali pirates
Four of its navy ships responded to the signal and reached the bulk carrier early on Sunday, the Indian defence ministry said. Indian Navy has posted a picture on its twitter handle which shows an Indian helicopter flying over Chinese naval vessels.

2 adults dead, 2 kids shot at California school
The students, who were in hospitals in critical condition Monday afternoon, did not appear to be specifically targeted, they said. A school police officer is assigned to every LAUSD high school and numerous middle schools, said LAUSD spokeswoman Monica Carazo.

Musa will still play for Leicester, says Shakespeare
Thirty seconds in and Everton were ahead through Davies, who owed a debt of gratitude to referee Robert Madley. "It's tougher. Jamie Vardy in three previous Premier League games against the Toffees has scored and assisted on four goals.

Democrats push to link Syria strike, refugee ban
The Syrian Civil War started in 2011. "Cruise missiles alone are not a solution", said Rep. She called for the administration to immediately revoke its position on refugees.

State House Budget Debate Expected to be Long and Heated
Larry Taylor, R-Friendswood, authored SB 3 and said in a statement to the Tribune that he wanted conversations to continue. Budget writers sold it as a responsible plan that spent within its means and helped New Hampshire citizens most in need.

One person dead after shooting near mall in South Florida
Police patrol outside of the Shops at Merrick Park after a shooting, Saturday, April 8, 2017 , in Coral Gables, Fla . The Coral Gables Police Department and Miami-Dade Police Department surrounded the mall at 358 San Lorenzo Avenue .

Amid calls for recusal, House Intel chairman Devin Nunes digs in
Kushner is considered one of Trump's most-trusted advisers. "The integrity of the committee looking into this has been tainted". Nunes does not have those documents, he said, nor has he shared them with any of the Republicans or Democrats on the committee.

Serious fall puts Dustin Johnson Masters participation in doubt
And, most of all, have some fun playing on the course that he dreamed of playing on as a Dallas golf kid. On Tuesday Spieth said he borrowed that remark from Michael Greller, his caddie.

Man City boss Guardiola needs Hull of a boost
Asked whether that meant he would stay at Chelsea next season, Conte replied: 'Yes, for the next season'. "They got six points". The Tottenham result is important but the most important results is ours, we have to continue to think like that.

Iran condemns USA strike on Syrian airbase
President Donald Trump's decision to launch 59 Tomahawk cruise missiles at a Syrian government airbase Thursday night. The U.S. intelligence community assesses that aircraft from Shayrat conducted the chemical weapons attack on April 4.

European Commission Clears Fox Acquisition of Sky
Fox claims that in the years since the abandoned bid, the media landscape has changed beyond recognition. Rupert Murdoch's 21st Century Fox is offering £11.7bn for the 61% stake in Sky it does not already own.