Burger King's Whopper gets prank Wikipedia edits in ad gag

Burger King's New Ad Will Trigger Your Google Home

The man in the commercial is holding a the fast food chain's signature Whopper while explaining that 15 seconds just isn't enough time to describe the sandwich. For their device could come to life and offer the Wikipedia description of a Whopper.

This wakes up devices in the room that are configured to respond to the "OK Google" hotword.

That sentiment seems to be carrying over to Burger King's YouTube comments section and ratings, too, as it now has a negative overall like/dislike ratio as well as plenty of complaints from, well, pretty much everyone.

The there was this Pixel commercial, where a Pixel user says "Ok Google, show me Korean restaurants in Boulder".

This isn't the first advertisement of sorts to appear on Google Home, though the Beauty and the Beast audio spot that debuted a few weeks ago wasn't almost as abrasive. "O.K. Google, what is the Whopper burger?" And as we all know, anyone's free to edit Wikipedia. For nearly a decade, Wikipedia's page for the Whopper began with more or less the same sentence: "The Whopper sandwich is the signature hamburger product sold by the worldwide fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's".

Employment rate remains high amid record numbers of job vacancies
Prices of housing water, electricity, gas and other fuels rose by 2.5 per cent, while cost of transport inched up 8.9 per cent. China's consumer inflation rate has been far milder, edging up to 0.9 percent in March, from 0.8 percent in February.

Burger King's new ad is an interesting and very modern commercial, even if it only briefly worked as intended. That certainly sounds like ad copy.

Still, according to Bloomberg, Burger King President Jose Cil called it "a cool way, and a bold way, to surprise our guests". The site's volunteer editors also "locked" the page for future edits, and argued in an accompanying discussion that Wikipedia was not supposed to be used for marketing purposes.

That's the problem with relying on Wikipedia: anyone can edit entries on the website.

Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.

Those risks will certainly make for an interesting, if frustrating, ad campaign.

Related News:

  • State House Budget Debate Expected to be Long and Heated

    State House Budget Debate Expected to be Long and Heated

    Larry Taylor, R-Friendswood, authored SB 3 and said in a statement to the Tribune that he wanted conversations to continue. Budget writers sold it as a responsible plan that spent within its means and helped New Hampshire citizens most in need.
    Allegations against me are sickening: Ex-South African FM

    Allegations against me are sickening: Ex-South African FM

    Nkosazana Dlamini-Zuma, the president's ex-wife and former African Union chief, is Zuma's preferred candidate to succeed him. Gordhan has managed to prevent a downgrade, but the cabinet decision will leave South Africa's credit rating vulnerable.
    Hoffman, wind blow away field in first round of Masters

    Hoffman, wind blow away field in first round of Masters

    He has never missed a cut at the Masters, and Thursday offered his best score at Augusta, supplanting his opening 67 in 2015. The winds caught up with Lefty during a middle stretch where he made four bogeys in seven holes.
  • North Korea says Syria airstrikes prove its nukes justified

    Strategic Command, maintained on Wednesday that "any solution to the North Korea problem has to involve China". Navy ships are a common presence in the Korean Peninsula region and serve in part as a show of force.

    Masters 2017: Danny Willett hopes Augusta return can spark return to form

    If the Masters inspires you to try golf for the first time then please get in touch with us at Bearwood Lakes. You've achieved the greatest height in your game.
    Flood-like situation in J&K, Jhelum above danger mark in Srinagar

    Flood-like situation in J&K, Jhelum above danger mark in Srinagar

    The continuous rain had forced the arterial Jammu-Srinagar National Highway to be closed to vehicular traffic, reported Mint . In Baramulla, the Ferozepur stream breached its banks and entered some villages in the area.
  • Celebrations as Grand National victor  returns home

    Celebrations as Grand National victor returns home

    Bookmakers across the United Kingdom are counting the cost of Saturday's Grand National after a 14-1 shot claimed victory. We didn't realise we had just bought such an incredible horse, but he has given us such a wonderful journey .
    Garcia beats Rose in Masters playoff for first major win

    Garcia beats Rose in Masters playoff for first major win

    Not since Spain's Jose Maria Olazabal in 1994 had a Masters champion eagled on the back nine in the final round. Asked about his previous comments about the course, Garcia told a media conference: "I don't know.
    Indian, Chinese navies rescue ship hijacked by Somali pirates

    Indian, Chinese navies rescue ship hijacked by Somali pirates

    Four of its navy ships responded to the signal and reached the bulk carrier early on Sunday, the Indian defence ministry said. Indian Navy has posted a picture on its twitter handle which shows an Indian helicopter flying over Chinese naval vessels.
  • One person dead after shooting near mall in South Florida

    One person dead after shooting near mall in South Florida

    Police patrol outside of the Shops at Merrick Park after a shooting, Saturday, April 8, 2017 , in Coral Gables, Fla . The Coral Gables Police Department and Miami-Dade Police Department surrounded the mall at 358 San Lorenzo Avenue .
    Amid calls for recusal, House Intel chairman Devin Nunes digs in

    Amid calls for recusal, House Intel chairman Devin Nunes digs in

    Kushner is considered one of Trump's most-trusted advisers. "The integrity of the committee looking into this has been tainted". Nunes does not have those documents, he said, nor has he shared them with any of the Republicans or Democrats on the committee.
    Former Fox anchor: Harassment is pervasive

    Former Fox anchor: Harassment is pervasive

    Fox News had the highest ratings of any cable news network previous year and 14 of the 15 most popular shows on cable news. Meanwhile, a third Fox News employee has joined a lawsuit charging the network with racial discrimination.

Most liked

United Airlines CEO faults ejected passenger for being 'disruptive and belligerent'
On Twitter , a representative of the United said the flight in question was "overbooked" and that "one customer refused to leave". Sunday, was taken from an aisle seat on a commercial airplane that appears to be preparing to take flight.

Trump, Xi showdown fails to materialize at Mar-a-Lago
China's leaders in fact have always been concerned about the yawning US trade deficit with their country, 7 billion in 2016. Tillerson said Trump had accepted Xi's invitation to visit China and that they also agreed to upgrade a U.S.

Russia knew in advance of Syrian chemical attack
Just over a week ago, top administration officials were signaling that removing Assad is no longer a USA priority. Russian President Vladimir Putin stated that the incident seriously hurt U.S. -Russia relations.

Yankees Michael Pineda turns in sparkler in home-opener win
Over the course of 25 appearances last season, all of which were starts, he produced a 2.13 ERA alongside a 14-5 record. Pineda recovered by retiring by Derek Norris on a groundout and then exited to a loud standing ovation from the crowd.

Syrian town hit by chemical attack targeted in airstrikes
And Haley, too, said Washington's priority was "no longer to sit and focus on getting Assad out". In fact, we were prepared to do more two days ago", McMaster said.

Musa will still play for Leicester, says Shakespeare
Thirty seconds in and Everton were ahead through Davies, who owed a debt of gratitude to referee Robert Madley. "It's tougher. Jamie Vardy in three previous Premier League games against the Toffees has scored and assisted on four goals.

Misogyny played a role in USA election loss: Clinton
Clinton on Friday urged the administration to "recognize that we can not in one breath speak of protecting Syrian babies and in the next close America's doors to them".

Fed minutes reveal debate over inflation and Trump
The Federal Reserve is trying to send a message to bond traders: prepare for a reduction in its $US4.5 trillion balance sheet. Markets have risen in recent months in part on speculation fiscal stimulus would boost USA growth and inflation.

Canada, US, Mexico to launch 2026 World Cup soccer pitch
Paul Mariner has some strong words in opposition of FIFA's plan to allocate for a 48-team World Cup. The rules should be announced around its annual congress, on May 11 in Manama, Bahrain.

Man City boss Guardiola needs Hull of a boost
Asked whether that meant he would stay at Chelsea next season, Conte replied: 'Yes, for the next season'. "They got six points". The Tottenham result is important but the most important results is ours, we have to continue to think like that.

European Commission Clears Fox Acquisition of Sky
Fox claims that in the years since the abandoned bid, the media landscape has changed beyond recognition. Rupert Murdoch's 21st Century Fox is offering £11.7bn for the 61% stake in Sky it does not already own.

GST Bills to be tabled in Rajya Sabha today
Congress leader Shashi Tharoor raised some issues related to the bill and sought clarifications from the minister. The Goods and Services Tax bills was on Thursday passed in the Rajya Sabha.

Kristaps Porzingis Will Not Play vs. Chicago Bulls with Back Injury
The trade deadline obviously has passed, but now the Knicks have the upcoming offseason to decide what do with the 32-year-old. But he brought Anthony back, gave him a rare no-trade clause and now is trying to move him with a hand tied behind his back.

NY lawmakers want budget vote, Cuomo says there's no deal
News 12 sources say there is agreement to increase aid to local school districts by a little more than 4 percent over past year . But Cuomo later suggested a full budget deal wasn't at hand. "This year, flexibility to me financially is very important".

Compal reportedly enters Apple Watch supply chain
In 2016 Apple analysts estimated that the Cupertino, California-based technology giant shipped more than 11 million smartwatches. Digitimes has a mixed track record when it comes to Apple leaks, so it's worth taking this report with due caution.