Messaging app Hike rolls out payment wallet

We Chat About WeChat #5: Red Packets – WeChat's Secret Weapon in Payments | WeChat Blog: Chatterbox

Hike has become the first messenger app in India with an in-app payment wallet on Tuesday, 20 June.

Back in April, a rumour appeared online said that Hike Messenger will launch a UPI-based digital payments service to the application with which users can transfer money directly from the app itself without any additional charges.

The company is calling the wallet feature as Hike Wallet, which will be rolled out to Android devices first, and iOS users will get it by the end of July.

Hike has also announced Blue Packets and Recharge features for its wallet.

The new update has also brought in improved user interface as well as new features to the camera on the app. "Hike 5.0 is our most ambitious step in that direction till date", added Kavin Bharti Mittal. With App themes, Night theme and Magic Selfie Hike 5.0 is packed with some incredibly personal touches that are meant to delight our users.

A "Blue Packet" can be sent to an individual or even a group of friends and users can select how many people in the group should get it. "Hike 5.0 is the biggest update we've released in the history of Hike", Mittal said at the launch. Imagine, if the person doesn't have a bank account, the amount transferred by you will be stored in the recipient's Hike Wallet.

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Last but not the least, version 5 of Hike is reintroducing the app's social network-like features, which took a hike past year, when Snapchat-esque Stories (48 hours and not 24 hours) was launched.

The networking app has given large emphasis on personalisation for which they have introduced "App Themes", which will enable the users to choose from over 11 themes that are a combination of a color and pattern.

Hike also claimed that they're the largest UPI-based platform in India now. The Magic Selfie feature in Hike 5.0 uses machine learning technology to smoothen user's skin and make it radiant.

With more than 100 million registered users now on Hike Messenger, this launch makes Hike the largest UPI based platform in India overnight.

Digital transactions in India have surged after Prime Minister Narendra Modi's shock ban of certain high-value bank notes in November that accounted for almost 85% of the country's currency in circulation at the time.

Kavin further added, "With Blue Packets, we're going to change the way people send and receive money". Our users celebrate so many special moments in their lives.

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