Sears Shares Jump After Kenmore Brand Appliances Launch On Amazon

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This marks the broadest distribution of Kenmore, America's most trusted home appliance brand, outside of Sears branded stores and related online retail platforms.

Alexa is popping up in more and more smart home devices, as Amazon makes a play to become the voice-controlled home operating system.

"Voice is a natural interface for the smart home, so we're thrilled that customers can now simply ask Alexa to interact with their Kenmore Smart appliances", said Charlie Kindel, Director of Alexa Smart Home.

The partnership will allow customers to integrate "smart" Kenmore appliances with Amazon's artificial intelligence program Alexa, enabling customers to turn up their air conditioner "without leaving the sofa", Sears said.

When a customer orders a Kenmore appliance on Amazon, Sears will also offer a white-glove delivery and installation service, according to the announcement. However, the goal is to expand that to every home appliance in the company's line-up. Or with the remote that came with your air condition that always gets misplaced. The chain has considering selling additional lines, including its DieHard vehicle batteries and Kenmore appliances businesses, and is unloading its vast real estate holdings.

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Sears shares jumped almost 20% after the news, marking perhaps a glimmer of hope for the one-time appliance giant.

Just last month, Sears said it was closing even more stores, reportedly bringing its count to about 1180, down from 2073 five years ago.

"We continuously look for opportunities to enhance the reach of our iconic brands".

"This collaboration is the first of its kind for Kenmore, broadening its accessibility to the next generation of American families", Tom Park, who leads the Kenmore brand at Sears, said in a statement.

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