Apple Won't Be Building Its Own Autonomous Car... Because Of Boardroom Fights

Apple reportedly working on self-driving employee shuttle for its campuses

According to a report by The Verge, Apple is working to develop a "self-driving shuttle" that will be used internally to ferry its employees from Palo Alto to Infinite Loop.

One of the major crisis was internal disagreements over whether the "Apple Car" should be a fully autonomous vehicle or semi-autonomous similar to Tesla's cars. It was in this backdrop that Zadeksy left the project and was replaced by another veteran Bob Mansfield, who immediately shelved the plans to build a vehicle and shifted focus to autonomous driving software. The idea is to create ready-made packages of tech that can be integrated into cars at the design stage, which will be better value-for-money for a lot of manufacturers.

PAIL, which isn't up and running yet, will likely be a commercial vehicle from another auto manufacturer and will be used to test Apple's self-driving technology.

Apple's driverless auto project, long-rumoured and only recently confirmed by boss Tim Cook, looks like it might be taking a back seat at the company. The daily noted that Apple, as always focused on clean designs, wanted to do away with the awkward cone.

In mid-June, Apple Chief Executive Tim Cook, in an interview published by Bloomberg, confirmed that the tech company is working on the "autonomous systems" behind driverless cars. This aligns Apple with most other companies working on self-driving technology. "It's a core technology that we view as very important". Anonymous sources mentioned "shifting priorities" and "arbitrary or unrealistic deadlines".

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He joined West Brom after being told he did not figure in former United manager Louis van Gaal's plans. He's comfortable in a two, comfortable with three at the back, and he's not bad on the ball either.

Apple is a relatively recent entrant to the field. Time will tell if Apple will be the one to make that revolution happen.

Steve Zadesky, an executive who was initially in charge of Titan, wanted to pursue the semiautonomous option.

Even though had not ironed out numerous basics, like how the autonomous systems would work, a team had already started working on an operating system software called CarOS.

Cook didn't clarify whether Apple will end up building its own self-driving vehicle in the future. But, the other side, with people like Jonathan Ive, Apple's VP for design, wanted to reimagine the entire automobile experience with a fully autonomous vehicle. The company hired many industry veterans, including engineers who specialized in building cars. The company's DMV application includes a walkthrough of the Development Platform Specific Training and details about an autonomous-vehicle system called Apple Automated System.

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