Taylor Swift's new music video makes biggest YouTube debut ever

Making it her own After being branded a snake by Kim Kardashian Taylor's promotional images and merchandise for her new album feature the reptilian creature seen here as a ring

The actual music video for Taylor Swift's new single hasn't even been released yet, and already her lyric video has broken a YouTube record.

Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".

YouTube said on Tuesday it was the biggest debut of any video in YouTube history, beating the 36-million mark set by South Korean singer Psy's "Gentleman" for that time frame in 2013.

For all the details on Swift's new music and her life now, pick up the latest issue of PEOPLE, on newsstands Friday.

This is a massive accomplishment, considering Swift's video views smashed Adele's record for "Hello", which originally had 27.7 million views in 24 hours and held the record for highest number of views for the past two years.

Never one to miss an opportunity, Swift now has those shirts - sans crop-top version - available on her merch store, so you, too, can be included in the narrative.

Taylor Swift Announces 6th Studio Album Reputation… and a Single, Too!
She won that case and proceeded to make a large donation to the Joyful Heart Foundation founded by Mariska Hargitay. Taylor Swift is an American singer-songwriter who is one of the most popular contemporary female recording artists.

For instance, some believe the snake imagery in the video is a nod to Swift's longtime feud with Kanye West and Kim Kardashian, as well as Katy Perry.

According to publicly-available data, Look What You Made Me Do was streamed 5.43 million times on Saturday - a drop of 2.48 million.

If you've always wanted to be one of Taylor Swift's minions, now is the time!

"Iconic. Perfect. You destroyed the haters", wrote Natalia Kozanecka, while Alex Goldschmidt said "congratulations in advance" for winning all of next year's MTV Awards.

Swift, for her part, has also kept digital marketing for the new album to a minimum, scraping her social media channels of posts and promoting her new single through a small series of cryptic videos.

Target and Taylor Swift have teamed up to publish two glossy print magazines curated by the mega-pop star in order to promote the November 10 release of her new album "Reputation", according to a blog post from the retailer. In 24 hours, the single was streamed 8 million times on the site, squashing Ed Sheeran's previous 1 million streams for "Shape of You".

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