Amazon Teen Accounts Help You Teach Your Kids How to Shop

Ben Fox Rubin  CNET

Amazon today announced a new way for teens to shop its site independently of their parents' accounts and place their own orders, which parents can choose to review before allowing the purchase. Once received, the parent confirms which payment method and shipping address will be used for teens' orders. Amazon's new teen accounts offer a safe way for older kids to get started with online shopping - and hopefully, learn some shopping lessons so they don't max out their credit cards when they start shopping on their own. The teen can also add a note to their parents.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.

Afterwards, the teen will log into the Amazon App using their own username and password.

Amazon notifies parents by text or email of any purchase their child as made.

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There are multiple ways parents can set limits on how their teens shop on Amazon. This will send parents a message with details of the order.

There's no extra cost to use it, and parents don't need to have a Prime membership to add teens to their accounts. Parents who want to avoid the approval step can set a preapproved spending limit on Amazon.

Amazon's move to zone in on the demographic isn't surprising, with 49 percent of teenagers listed Amazon as their favourite website. On the next page teens can click Let's Go, which shows a link they will need to send their parents for approval to create a separate login. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households. However, teens won't be completely free to do as they please, since parents will be alerted about purchases and will have to approve transactions. If there's a mistake in ordering, parents will be able to cancel and return any item as long as it meets Amazon's policies.

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