Walmart Acquires Same-Day-Delivery Startup

Wal-Mart buys delivery logistics startup Parcel

Walmart has its eyes set on the Big Apple. Parcel has warehouses in Brooklyn and a network of couriers that partner with brands like Bonobos to offer same-day delivery in certain areas.

The world's largest retailer plans to use the business to offer free, same-day delivery in New York City - the most populous city in the US - as it continues to push into e-commerce to compete with Amazon (AMZN), Wal-Mart announced the purchase on its website, saying it paid less for Parcel than other acquisitions made this year, without giving more details on the terms.

Parcel will add to Walmart's ability to deliver to high-density cities, which the company considers a "top market" according to a news release. Items eligible for the service include frozen and fresh grocery items, as well as general consumer items like electronics.

Parcel, a 24/7 operation that delivers packages the same-day, overnight and in scheduled two-hour windows, was bought for an undisclosed amount "smaller than previous acquisitions" Wal-Mart made this year, the discount retailer said. That goes even more so for a densely populated metro area like NY, the top market for Walmart's website and its Jet.com subsidiary but also one of the toughest to navigate.

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The Walmart announced they had bought the East Williamsburg based delivery service Parcel Tuesday. Parcel gives customers live updates throughout the process.

Same-day delivery is increasingly seen as the next iteration of e-commerce, in the same way that two-day shipping has become the standard. Earlier this year, Jet announced a partnership with Latch, another New York-based startup that offers keyless entry for delivery personnel to leave packages inside a doorman-less apartment building.

Both sides declined to reveal the terms of the deal, but Recode reported that Parcel's price was less than $10 million. The company's 45-to-50 part-time employees, who sort and deliver orders, will also move over in the deal.

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